The Warfield Theater in San Francisco now has a new tenant. The iconic 2500 capacity live music venue's legacy was established over the last thirty-plus years at the guidance of Bill Graham Presents, the legendary San Francisco concert promotion company.
However, times have changed. SFX, Clear Channel, and now LiveNation have owned Bill Graham Presents over the recent years. Now BGP/LiveNation is no longer the promoter with the premier 2500 seat theater in San Francisco.
That privilege is now held by another international player, AEGLive, which will use its well-known Goldenvoice branding to establish its mark in the San Francisco concert market. Goldenvoice is a story in itself, and will certainly be discussed in later postings.
In short, this is the first substantial commitment by a Los Angeles-based concert producer, in attempting to break the San Francisco market with secured and ongoing property interests.
AEGLive/Goldenvoice has also secured the promoting rights to another important music venue in the San Francisco market. The 1200 seat Grand Ballroom was recently used by Gregg Perloff, a former BGP President, and his company Another Planet Entertainment.
Now AEGLive/Goldenvoice is in at the Grand Ballroom and Another Planet Entertainment, like LiveNation, is looking for a new property to meet its needs.
It appears AEGLive is serious about its place in the San Francisco market. [More Later].
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